Things done changed said the Notorious BIG. What worked three years ago no longer does. Hell, what worked last year no longer works.
Why?
Prices are high.
Uncertainty.
Erosion of Trust.
McDonald's has long been the Standard Bearer in fast food. But they've been slipping. Marketing efforts for their under $3 menu, K-Pop, and World Cup promotions fell short of expectations.
Meanwhile, Burger King in-store sales are up 8.5%. Because they upgraded their standards and are broadcasting it on all their channels.
It's working.
Mickey D's is learning its billion-dollar marketing budgets aren't yielding the same results.
In this episode of Equal Matters, Rob Hunter explores the solution through BK and the Standard Bearers he's working with, who are experiencing tremendous business growth amid uncertainty.
Send Rob a message on Telegram here (preferred).
Or book a 15-minute intro call here.
