Description

Tactics vs Strategy

Are you a Miner or a Miller?

• Gold Miller = Strategist
• Gold Miner = Tactician
• We need them both; Growth Mindset & Hustle Mindset

It's more important for you to get yourself out of your business so you can thrive even more!

Business we work with reach a point of

• client concentration risk
• too much capacity - not enough demand

Q. When things aren't working like they used to... what are you missing?

A. Strategy - looking into the future and consider the "what-ifs"

You want to have 3 plans

1. What if a recession hits
2. What if the status quo remains the same
3. What if a massive growth opportunity happens

A competitive long-term strategy is what's required to grow in today's marketplace.

What is the difference between strategy & tactics? (You need them both)

“Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.” -Sun Tzu

Strategy

• Goes back at least 2,500 years
• Looking forward & planning
• Reflects the core values of the company
• Something you can execute against
• 3-5 year timeframe
• Thinking work

Tactics

• Super concrete
• 1-3 year timeframe (very actionable)
• Clear purpose in alignment w/ strategy
• Finite Timeline
• Specific activities that will be measured against
• Action work

Strategy work = Thinking work

Tactic work = Action work

They must work together for you to achieve your long term success

Regularly review- What gets measured gets managed & what gets managed improves!