In this conversation, Amy Kelly discusses her journey from a global marketing background to becoming a key player in Scotland's tech ecosystem. She emphasizes the importance of local founders thinking globally, the supportive yet challenging environment for startups, and the innovative solutions emerging from Scotland.
The discussion also touches on the significance of storytelling in marketing, the need for realism in entrepreneurship, and practical strategies for startup success. Amy and Andrew also explore the importance of understanding customer perspectives, the need for differentiation in marketing, and the lessons learned from her experiences in big tech companies.
Additionally, Amy shares insights on choosing the right media channels for outreach and expresses her hopes for the future of the tech community in Scotland.
