In this conversation, Andrew Jenkins and Robert Mendelson, Founder of Fractional Pros Canada, explore the concept of fractional CMOs, the growth of the Fractional Pros community, and the increasing demand for fractional leadership in businesses. They discuss the role of AI in marketing, the importance of strategic planning, and the difference between random acts of marketing and strategic marketing. The conversation also touches on the significance of data in marketing decisions and how AI is transforming content creation. Finally, they provide insights on how businesses can evaluate their need for fractional resources and the importance of storytelling in marketing.
