In this conversation, Andrew Jenkins and Mandy MacPhee, Fractional CMO and Founder of illumination CMO Executive Marketing Inc. discuss the role and value of fractional CMOs in today's business landscape. They explore how fractional CMOs provide strategic marketing leadership on a part-time basis, helping companies navigate growth stalls and align their marketing efforts with business objectives.
The discussion highlights the importance of setting clear KPIs, fostering collaboration between marketing and sales teams, and addressing common misconceptions about the cost and value of fractional CMOs. Mandy shares insights on the differences between B2B and B2C marketing strategies and emphasizes the need for a solid marketing foundation to drive business growth.
