Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19.
He had amazing Q1 growth in 2020.
Then, at some point, the business was about to die.
Revenues dropping. Cancellations.
They had all the challenges one could think of during COVID-19. You name it.
Then, they re-iterated their product and opened a new business line by solving an existing problem of their audience.
Result?
They started growing again.
Curious?
It's a long emotional story on how they helped military recruits to stay connected with their family when everything stopped working.
In this episode, we discussed:
Show notes:
2:06 - What are Craig's thoughts on Growth Hacking and Why he also does not approve of it.
4:56 - How Upside.com was able to increase activation with non-active users?
14:44 - How Craig found & diagnose the actual activation problem
18:38 - Craig's thought experiments for growth
20:33 - How Craig was able to save a dying business that was highly impacted by COVID
32:36 - How he was able to get 6-figure course revenue by applying psychological principles and tweaking a few things.
Links:
Craig's Growth University: https://growthminded.co/