Whoa, that was a mouthful.
What were trying to do here is establish how much return you're going to get back from an investment in advertising.
This example is for a text message campaign for an event. Out of three thousand text messages, and 9k opened emails, this is netting around 300 guests.
With the average order value and a net net profit estimation, we're getting back four dollars for every dollar we spend (ROAS).
Fun right?
This is how restaurant marketing campaigns are supposed to be run.
