Finding Your Niche explores the journey of carving out space in competitive markets by solving unique problems. In this episode of Looking For The Exit, host Charles Morgan speaks with Jamar Williams, founder of PromoDrone—an aerial drone platform built for experiential marketing. Jamar shares how identifying an underserved opportunity at the intersection of drone tech and consumer engagement helped him pioneer a brand-new category. From leadership lessons to market differentiation, this episode offers actionable insights for founders looking to stand out and scale.