Description

🎥 Episode 228: About The YouTube Algorithm – Demystifying YouTube for Small Business Growth

Ever wondered how the YouTube algorithm really works—and how YOU can use it to grow your small business? In this episode, the Marketing Guides for Small Business team dives deep behind the curtain of YouTube’s latest algorithm strategies, including AI-driven personalization, metadata, YouTube Shorts, analytics, and content optimization. Whether you’re a complete beginner or looking to level up your video marketing game, this episode is packed with practical, non-geeky insights that will help you attract more viewers, get more clicks, and boost your channel’s organic reach.

🚀 Episode Highlights:

Get past the “magic” and learn how YouTube decides which videos get shown, how to optimize your content for the algorithm, and why video marketing should be in every small business owner’s toolkit.

📋 Table of Contents:

• 🪄 Introduction: The (Not So) Magical YouTube Algorithm
• ⏳ From View Counts to AI: The Evolution of YouTube’s Ranking System
• 🧠 How YouTube’s Algorithm Thinks—User Behavior, Engagement, and Personalization
• 🔍 Metadata & Organic Reach: Structuring Videos So They Get Found
• 🎬 Thumbnails, Titles & Playlists: Secrets to Clicking and Watching
• 📊 Using YouTube Analytics: Learn What Works (and What Doesn’t)
• ⚡ YouTube Shorts: What They Are and How to Use Them for Discovery
• 🤖 AI, Faceless Videos & Automation: Video Content Creation in the AI Era
• 📆 Planning & Repurposing: Building a Smart Video Strategy for 2025
• 🏆 Key Takeaways & Next Steps for Your YouTube Success

🎯 Benefits of Listening to This Episode:

• Discover exactly how the YouTube algorithm works in 2025 (and what’s coming for 2026!)
• Learn actionable ways to improve your organic reach and get found more often—without paid ads
• Uncover the secrets of effective thumbnails and titles that drive real clicks
• Hear pro tips on how to use metadata, transcripts, and playlists to your advantage
• Find out why YouTube Shorts matter, and how to use them for greater exposure
• Avoid common mistakes that make your videos invisible to your target audience
• Get insights into faceless video strategies and how to save time with AI-driven content
• Learn how to use analytics to tweak your YouTube strategy for even better results
• Build a repeatable content plan that works across YouTube and other social platforms

💡 Whether you’re stuck on what to post, not sure how to optimize a video, or intimidated by YouTube’s ever-changing landscape, this episode breaks it all down so you can start (or supercharge) your video marketing with confidence!

📢 Ready for More Marketing Wins?

Enjoyed this episode? Smash that subscribe button, leave us a review, and share it with a fellow business owner who wants to turn YouTube into a business growth engine!

Need expert help turning your marketing questions into business growth? Visit our websites for personalized marketing guidance:

🔗 Ian Cantle of Outsourced Marketing Inc.: outsourcedmarketing.ca

🔗 Ken Tucker – Changescape Web: changescapeweb.com

🔗 Jeff Stec – Tylerica Marketing Systems: tylericasystems.com

🔗 Dental Marketing Heroes: dentalmarketingheroes.com

— Tune in, get inspired, and let’s make YouTube work for your business success!