On this episode of More Perfect Marketing, we explore the use of Pinterest as an evergreen content strategy. Our guest, Stephanie Riel, a brand strategist, shares insights into marketing tips for using Pinterest to promote small businesses.
She emphasizes the importance of having a data-driven approach and consistency in marketing efforts. Through her Pin Better Method, Stephanie explains how service-based businesses can attract potential customers through Pinterest and why having a link for your business is crucial on the platform.
With evergreen content, Pinterest can be leveraged to drive traffic to blogs, podcasts, and app downloads. Stephanie also offers valuable advice on creating content that works well with the Pinterest algorithm and how to use analytics tools to measure performance. Join us as we learn from Stephanie's expertise and explore the untapped potential of Pinterest for businesses.
Episode Breakdown:
[00:02:46] Pinterest is a missed opportunity for small businesses which is why Stephanie developed the Pin Better method to scale Pinterest and drive website traffic. Stephanie thinks Pinterest is the long game for businesses of all kinds, including service-based businesses.
[00:08:58] Pinterest users plan for future needs, including business and market research. Any evergreen content with links can be leveraged on social media, including blogs, podcasts, and tech startups. Pinterest allows for a deeper connection with the brand and can generate leads for service-based businesses.
[00:14:01] Building a brand and reputation is important regardless of the size of a business; Pinterest can be useful for service-based small businesses by educating customers and reaching a wider audience. Even if the content is not applicable to someone currently, it could be helpful to them or someone they know, leading to potential future business.
[00:19:58] Using a link to a website can be an easy way to get started on Pinterest, and even someone without marketing experience can use an extension to easily post on the platform. Any link can work, but evergreen content is preferred, and visuals can be created using Canva.
[00:27:19] Growing up with digital marketing industry was important. Social media helped get validation and feedback from customers. Analytics tools such as Google and Pinterest help test and verify performance. Understanding the customer's problem is vital in creating valuable content and effective marketing strategies.
[00:31:38] Digital marketing requires consistent, targeted efforts on different platforms over time, with a focus on ROI and data analysis to determine what is driving traffic. It's not just about one thing, but many little actions that add up.
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