Tt's easy to overlook the backbone of sustainable business growth: the synergy between operations and marketing. That's right – before you prop up your latest ad or funnel, stop and ask yourself, "Is my operational capacity in tune with my marketing endeavors?" It's a question that could very well make or break your success.
This often-underestimated relationship is crucial. Without a robust operational framework to support it, a business's marketing efforts may attract customers that the company isn't yet equipped to serve.
The result? A tarnished reputation, exhausted teams, and a bitter struggle to scale. Let's face it, nobody wants to be that business teetering on the edge of success and collapse, especially not when you're closer to burnout than you've ever been. Spotting the red flags, like stagnant sales and overwhelming workloads, is the first step to pulling your business back from the brink.
Speaking of mastering the art of balance, I'm thrilled to introduce my guest on the latest episode of "More Perfect Marketing," Jennifer Tamborski. With a treasure trove of insights bending the very fabric of traditional marketing wisdom, Jennifer brings to the table her extensive experience in both digital marketing and operations. From her own podcast to guiding businesses through their growth phases, she firmly believes in a business model that does not stretch resources thin, maintains sustainability, and guards mental health.
Jennifer is a seasoned Digital Marketing Strategist, specializes in empowering business owners with innovative marketing and tailored digital strategies.
With over a decade of agency experience, she understands the challenges entrepreneurs face, particularly those striving to reach the 250K mark and beyond.
Jennifer focuses on providing actionable insights and guidance to help businesses surpass their goals and scale their business without overstretching resources. She's the go-to partner for turning big dreams into tangible realities.
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