Credibility is the most important driver of customer loyalty. Customers are more likely to buy from a company if they perceive it as being credible. And yet, credibility is often overlooked as a key operating factor in business.
That may change for you, after you listen to this episode of More Perfect Marketing.
Our guest, Mitchell Levy, has interviewed over 500 thought leaders from across the world on their credibility which led him to uncover amazing insights on what credibility really is and why it’s important in today’s world, making him the go-to expert on credibility. He's been a Silicon-Valley based Thought Leadership Evangelist for 25 years, chairman of the board of a NASDAQ-listed company, and is a TEDx/Commencement speaker.
Mitchell is also an International bestselling author of over 60 books and has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books.
You can find Mitchell and information on the various sites mentioned in this episode here:
Incidentally, the word "credibility" can be heard on this episode 31 times.
