Idea generation is essential for business growth. It is a process of developing fresh and innovative ideas that can help companies create new products, services, and campaigns. With the right approach to idea generation, businesses can come up with great solutions to marketing challenges that will help them reach their goals faster and in a more effective way.
By leveraging the power of creativity, brainstorming techniques, and collaboration, you can unlock your team's potential for successful idea generation that will drive marketing initiatives forward.
Our guest, Robin Landa, is a distinguished professor at Kean University (her Walden’s Pond) and a globally recognized ideation expert. She is a well-known “creativity guru” and a best-selling author of books on ideation, creativity, branding, advertising, and design.
Robin has won numerous awards and The Carnegie Foundation counts her among the “Great Teachers of Our Time.” She is the author of twenty-five books including Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design and The New Art of Ideas: Unlock Your Creative Potential.
Find Robin Online:
https://www.linkedin.com/in/robinlanda/