What a thrill to welcome back direct mail expert, David Foley. In this episode, he shares insights on how to budget for and make money with direct mail.
He also shares details of his new book, Postal Mail Profits in a Digitally Obsessed Age, which describes a marketing channel that has been forgotten (or ignored) by many marketers in recent years. Some say this channel is "old fashioned," "expensive," or even "dead," all of which are incorrect descriptions, particularly amongst those who have successfully executed campaigns.
The book is divided into two sections: Part 1: The Case for Postal Mail in Your Business' Marketing Plan; Part 2: A Systematic Approach to any Postal Mail Promotion. Also, this book includes a bonus chapter (A Low-Cost and Easy Program to Grow Your Business) and a bonus offer with book purchases made in 2022 (a $365.00 value).
David's website: 85percentopenrate.com
Pick up your copy of David's book, Postal Mail Profits in a Digitally Obsessed Age, here
