Marketing is packed with attention getting gimmicks. Most of them have limited shelf life - as in they only work for a few seconds before the viewer's attention is pulled elsewhere. And yet, marketers are constantly looking for ways to both capture and keep the attention and interest of prospective customers. In today's episode we dive into one such solution.
CJ Oltman is the Co-Founder & CEO of BannerWave, an ad agency that helps brands supercharge the performance and engagement of their ad campaigns with custom interactive ads. For the past 13 years, CJ has been partnering with brands to deliver best-in-class ad campaigns and brand experiences, working with some of the most loved brands in the world including Adobe, Amazon, Beam Suntory, Cadillac, Discover, Feeding America, HP, NBA, and The New York Times, among many others.
Check out some of the example ads discussed in this episode at bannerwave.com
