On this episode of More Perfect Marketing, we dive into the world of Facebook advertising and how it can help small and medium-sized businesses acquire leads and customers.
Our guest, Hernan Vasquez, shares his expertise in the field after working with big players like Grant Cardone and Tony Robbins. We discuss the complexity of the Facebook ads platform and the key considerations needed to approach advertising campaigns successfully. Hernan emphasizes using proven and tested funnels to lower acquisition costs and increase lifetime value. Additionally, we discuss the decrease in cost per click due to current budget cuts and how businesses can take advantage of this opportunity to acquire more market share before things go back to normal. Lastly, we explore the use of book funnels as a tool for small business owners to acquire customers online and liquidate ad costs. Listen in for actionable insights on how to improve your Facebook advertising game.
Hernan Vazquez is a seasoned entrepreneur who has been running Facebook ads for the past seven to eight years. He discovered Facebook advertising while launching information products with his first digital company. Back then, generating traffic and eyeballs was challenging with other methods such as SEO and JV's. Google's CPC was too high, and they couldn't afford it. Hernan, together with his team, decided to use Facebook advertising to generate fast, relatively cheap, and high-quality leads. He believes that democratizing access to data and targeting has changed advertising for small business owners. He's a big fan of the platform and continues to excel in Facebook advertising.
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