Influencer marketing is a form of marketing that focuses on using key individuals (aka influencers) to drive a brand’s message to the larger market. Unlike traditional forms of advertising, which rely on mass media and reach large numbers of people indiscriminately, influencer marketing targets specific individuals who are known to be opinion leaders in their respective fields
Influencer marketing expert Sam Adams is the Founder and CEO of SNFLWR Agencies, a marketing firm that specializes in Influencer Marketing and social strategy. In this episode, Sam helps us understand the range of possibles this marketing approach can offer businesses large and small.
Find Sam at snflwragencies.com
