Marketing can often occur in a vacuum, separated from all the other activities and functions of a business. However, when marketing is deeply embedded in the day-to-day operations of a business, true magic can happen. Magic like an increase in customer retention, larger amounts of money being spent per transaction, and predictable referrals.
Sara Nay knows this territory well. She is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 12+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.
Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.
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