There's this crazy notion that in business it's possible to serve anyone and everyone, and do so sustainably. So many businesses try to be all things to all people. And yet, when it comes to marketing, most businesses try to capture the attention of everyone... usually because they're afraid they will miss out on potential customers if they don't offer everything their competitors do. However, this approach leads to a downward spiral where a business tries to produce and sell more products or services and spreading themselves thin. But when you focus on a narrower target or niche audience, the sky's the limit.
In this episode, we welcome Gavin Lira, Founder and CEO of the Empathy Firm which specializes in helping create niche authority for their clients.
Find out more about Gavin's firm at empathyfirm.com
