If you've ever seen a wall full of refrigerator magnets, you've seen a promotion in action. Businesses use promotional products like magnets, paper weights, and more to market their brand and build lasting relationships with the people they impact.
But promotional products don't have to be merely functional. They can be used to share messages that help your business stand out, develop awareness about your brand, and even convey authentic messages about who you are as a company.
So what kind of promotional products should you give away? What's the difference between low-cost and high-end promotional products?
We'll answer these questions and more with our guest, Swire Ho.
Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.
