As the saying goes, 'facts tell, stories sell." Stories and storytelling are powerful tools to engage customers and build relationships. They can be used to evoke emotion, create an emotional connection with the audience, and help businesses stand out from their competition.
Storytelling has been used for centuries to capture attention and build trust. In today's digital world, it is even more important for businesses to use stories in their marketing efforts in order to reach their target audience. Stories can be used in a variety of ways such as through video content, social media posts, website copy, email campaigns, and more.
In this episode, we welcome Cathy Goodwin, a former college professor, who now helps clients create a compelling marketing messaging through stories.
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