On this episode of More Perfect Marketing, we dive into the world of voiceover work and the importance of building connections with customers. Our guest, David Gilbert, shares his journey from losing his job to pursuing his passion for voiceover work. He shares the importance of investing in training and coaching and developing marketing skills to stand out in the industry. We discuss the power of audio branding, finding a niche in a competitive market, and the importance of consistency in messaging. We also explore the evolution of vocal styles in radio and TV commercials and the need for specialized equipment and training to make it as a voice actor.
David Gilbert is a professional voiceover artist from the Greater Toronto Area. With years of experience in the industry, David has become a sought-after talent for his clear and engaging voice that can convey different emotions and tones. He has worked on numerous projects ranging from commercials to audiobooks, and has made a name for himself as a versatile and reliable performer.
In addition to his voiceover work, David enjoys spending time with his family and exploring new places in his community. He is excited about his future projects and is constantly striving to enhance his skills and deliver exceptional work to his clients.
[00:02:05] David Gilbert created a website to differentiate himself from others in his industry by offering to deliver voiceover projects within 24 hours and focused on the impact he has on his clients.
[00:04:58] Michelin positioned themselves as a safety brand even though their tires were not necessarily safer than others. This created a strong brand persona and successful marketing strategy. Good branding is exemplified by Nike and Apple.
[00:06:48] Specialize in a specific area to become an expert, differentiate yourself from others, and leverage your unique qualities to stand out in the market.
[00:09:39] Audio branding is essential for a cohesive brand image and customer connection across all touchpoints. A mismatched brand message can ruin marketing efforts and customer connection. Audio branding examples include the sounds associated with brands such as NBC and Amazon Prime. The role of a podcast editor is to create content to connect words to the audience.
[00:13:05] Attention to detail is crucial for customer satisfaction and loyalty, as even small things like a dirty bathroom or a faded awning can give the impression that a business doesn't care. Disney World is an example of a business that excels in attention to detail, and this approach should be applied to every aspect of a business's interactions with customers.
[00:15:33] The speaker breaks down customers into two categories: educated and uneducated buyers, and focuses on satisfying their needs by connecting words to clients. Building trust with clients is key instead of just having a transactional relationship.
[00:18:51] Understanding the buyer's context, including functional aspects, is crucial for freelancers to build personal connections and see customer traction beyond just the transaction.
[00:21:16] Voiceovers are beneficial for commercials, corporate videos, e-learning, and telephone systems to establish a human connection with the audience. AI voices lack soul and humanistic aspects, and having a charismatic leader as the face of the brand is important.
[00:25:37] The New England and RP accent combines posh British accent without being British, but it's no longer used in media due to changes in technology and consumer preference. Different situations and brands require different types of voice acting, and it's not as easy as reading off a page.
[00:28:14] A man discovered his passion for voice-over work after being downsized from his job in sales and marketing, and invested heavily in training and coaching. He learned more about himself and business through his career change.
Links Mentioned:
