Ideas from “Entrepreneurial You.” Dorie Clark “Monetize your expertise, create multiple income streams and thrive”
Leverage your platform by creating online courses
You have an expertise; you know others want to learn it because you have been building up your following. What can be more obvious than to develop an on-line course? The ultimate make it once, sell it many times. If only it was that easy. The truth is creating and launching a course is difficult.
That’s what Jared Kleinert found when he tried to launch a course called “Yourself with Wealth”. In a very transparent Forbes blog post he detailed his failure.
It started with three numbers $997, $11,000, $0. The first number $997 was the price that Jared intended to charge for his course. $11,000 was the amount he had spent preparing his course. $0 was the sales he achieved.
What went wrong? As Kleinert puts it; “As entrepreneurs we like to chase the next shiny object, like a cool online course. In my rush to make a quick buck, I missed a vital step. I never interviewed my potential customers” Jared has moved onto other things but his advice to others thinking about launching an online course is “You have to build up over time. You have to ask your customers what they want. You need to build something they want, that is of value to them. Then scale that over time.”
