In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include:
- How Jono first come to realize the power of community
- Are some businesses better suited to creating communities than others
- Is building a community is a key part of generating business referrals
- Should communities serve the business that creates them
- How should we approach community building and how should we define success
- How to build a community best practices
- Why build carefully curated journeys for community members
- How to mobilize a community
- The first steps for building and integrating a community into an existing organization
- How to balance offering rewards with building real loyalty
- Can online communities move beyond the bounds of the internet and out into the real world
- What kind of time and effort do brands need to put into managing their communities
- The role that leadership plays in community management
