In this episode, Alban Brooke, Head of marketing at Buzzsprout (a podcast hosting platform) and host of the podcasts “Buzzcast” and “How to start a podcast” shares how to promote your podcast. Insights he shares include:
- What most businesses misunderstand about podcasting
- The best way for B2B companies to approach podcasting
- How to approach monetizing a podcast
- How B2B companies should brand their podcast
- How to build your podcast audience and grow the know, like and trust factor
- The best ways to leverage podcasts for promoting your business
- How to promote your podcast - key areas to keep in mind
- How to approach podcast SEO
- Is it best to include a podcast transcript
- Why content repurposing can pay big dividends
- How to approach the issue of making your podcast as accessible as possible to as many listeners as possible
- How to use social media channels to increase visibility of your podcast content
- Is your audience be experiencing podcast shock if so how to handle it
- and much more
