Linda is a speaker, author, and coach who focuses on authenticity as a way to help small business owners take their next best step.
Some of the projects and organizations she’s worked with include Kimpton hotels & restaurants, Jamba Juice, and Disney.
Key Takeaways
- The key qualities to be authentic in a business; Transparency, honesty, originality, and being real.
- How authenticity reflects in business “Your Brand is your outward-facing personality”
- Building Credibility in business to attract more clients and do well in the market.
- How to survive copying competitors - What matters is the whole experience the customer has in your company.
- Hiring people that will carry the same Authentic Torch; Drafting job descriptions that describe the cultural vibe of your company.
- Why authenticity matters to customers - They get to see what the company is all about, which simplifies their choice making.
- Key points to help companies train their employees to be more authentic
Connect with Linda.
Website - https://lindabasso.com/
Facebook - https://www.facebook.com/LindaBassoCoaching
Instagram - https://www.instagram.com/lindabassocoaching/
LinkedIn - https://www.linkedin.com/in/lindabasso/
