Jennifer Tullar, Sales Director at Simpli.fi
Jennifer Tullar discusses the significant shift in television advertising from traditional to connected/streaming TV. Jennifer, who spent two decades working in traditional television, touches on topics such as the decline in news viewership, the impact of streaming on sports broadcasting, and the rise of streaming services giving viewers more control over their content consumption. Jennifer also talks about the importance of measurement, return on ad spend (ROAS), and accountability in the new landscape. Jennifer’s enthusiasm for the future of TV advertising, with streaming platforms becoming increasingly dominant in the industry, makes this an exciting episode for anyone interested in CTV.
