Lee Doyle, Executive Vice President, Group Managing Director at Empower Media
In this episode, David McBee engages in a compelling discussion with Lee Doyle about the rapidly evolving streaming TV landscape and its implications for brands, advertisers, and marketing agencies. They explore the migration from traditional linear TV to connected TV, emphasizing the precise targeting benefits it brings. The conversation extends to emerging platforms such as Tubi and Pluto, which offer a wealth of ad-supported choices. Lee offers perspectives on reaching affluent consumers, measuring effectiveness, and informed decision-making in the dynamic streaming landscape. With data-driven insights, this episode provides a comprehensive view of the changing TV marketing landscape.
