Kristina Cartwright, Stephanie Garey and Alex Moran are joined by retail expert and Power WearHouse CEO Shelagh Stoneham to talk about what happens next now traditional retail loyalty programs are dead. Can you wean consumers off special offers? Why are millennials so cynical? And is that a flying pig or does omnichannel personalization exist?
Key discussion points include:
What does customer loyalty mean?
How is technology changing the game?
When does the personalization stop?
Step away from the third-party cookie jar
User generated content vs advertising
How could a social loyalty program work?
Let us know what you think in the comments or email podcast@gdsgroup.com
Connect with Kristina Cartwright
Connect with Stephanie Garey
Connect with Alex Morgan
Connect with Shelagh Stoneham
Resources mentioned in this episode
Accenture Strategy survey: to affinity and beyond [Link]
Meet the Boss roundtables [Link]
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