I want to start today's episode of the podcast with a bit of a rant: Why is it that many businesses think that they can do a little ad-hoc marketing and then get frustrated when they don't get enough leads or convert those leads into customers?
So, in today's episode, I want to talk all about understanding and plotting your buyer’s journey and consequently being able to connect your sales & marketing functions together more effectively and generate & convert more leads.
Time Stamp
[0:57] This episode is sponsored by my new FREE email marketing masterclass that outlines 7 strategies to build, nurture and convert leads into loyal customers. You can save your seat here
[1:41] ‘Jane’ is frustrated that her agency’s website isn’t converting more leads
[2:06] The typical mistakes most agency websites make
[2:55] The importance of providing value to your audience
[3:35] Connecting your marketing function to your sales function
[4:00] The 7 steps in the buyer’s journey
[4:40] ‘Contact us’ buttons and forms on websites don’t work!
[5:35] The importance of building KNOW, LIKE & TRUST before prospects will buy
[6:15] Nurturing your leads with more value-added content (e.g., this podcast)
[7:29] How might you change your website to support the buyer’s journey?
[8:44] Plotting out your audience’s buyer’s journey – esp. steps 2,3 & 4
[9:32] The importance of getting your audience to make micro-commitments
[10:40] Avoid jumping into sales too quickly!
Quotations
“The middle of the funnel is where you do your education-based marketing.” - Rob Da Costa
“This podcast is a good example of education-based marketing.” - Rob Da Costa
“It’s crucial to give your audience some quick wins.” - Rob Da Costa
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Useful links mentioned in this episode:
