In this episode of the podcast we are exploring the differences between rural and city-based agencies as well as regional differences generally across the UK. We dig into the WOW Company’s new regional Bench Press Reports with Rory Spence.
Time Stamp
[01:06] The advantages and disadvantages of city v rural agency and differences regionally
[02:01] The value of 3rd party market research data (i.e. The Bench Press Reports)
[03:09] Interesting findings from the regional research especially the pricing league table
[03:53] The UK average hourly rate for agencies is £91 but how does it differ in different regions? Some surprising results!
[05:15] Gross Profit Margin analysis by region - again more surprising results
[07:44] Do you think the regional differences are caused because of mindset?
[09:02] Everyone can now compete with London Agencies!
[10:22] What are agencies planning to do with their offices in 2022?
[12:02] Lead with value to be able to charge higher fees (and compete with London agency pricing)
[14:11] Are agencies planning to recruit remotely?
[16:08] 83% want to keep their office yet 78% will recruit remotely!
[18:04] How do you embed culture with remote workforces?
[22:36] Rory shares his views on using freelance staff v in-house employees
[23:43] The impact of IR35
[25:15] External support to hiring people on your team
[27:49] What advice would you give yourself, just starting out in the agency world?
Quotations
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Useful links mentioned in this episode:
