In this episode, Kimberly Weitkamp and Tom Poland discuss:
- From frustrated business owner to top lead generating system
- How to market the “invisible”
- Your gift to the world and how it generates your success
Key takeaways:
- The difference between washing machines and your service-business
- The process for generating leads is the same…with or without the internet
- The “love at first sight” lesson to learn
- How to infuse your marketing with yourself for success
- The process to earn the right to make an offer
- The difference between a “training” webinar and the right method to make an offer
- The actual number of exposures it takes to get people to say, “Yes!”
- The three-part structure to Leadsology
- The “Hugh Jackman” marketing strategy…and why it doesn’t work
- The three types of people who attend your webinar
“What great marketing does is putting your offer in front of people who are already looking for it”
Tom Poland
Connect with Tom Poland
Get Your Marketing Message Right and Join the Challenge: www.FiveHourChallenge.com
Website: www.INeedInbound.com
Facebook: www.facebook.com/groups/leadsology/
LinkedIn: https://www.linkedin.com/in/tompoland/
Twitter: https://www.twitter.com/tompoland
Connect with Kimberly
The Audience Converter
Twitter: @k_weitkamp and @audienceconvert
Facebook: https://www.facebook.com/audienceconverter
