Ever been ghosted by a prospective client? If it hasn’t happened yet, it will.
You had a great sales consultation with a prospective coaching client. They seemed like a great fit and sounded excited to get started … only to never hear from them again.
Suddenly you realize, you’ve been ghosted.
Just like in dating, ghosting also (unfortunately) happens in business.
Being ghosted can be a frustrating and disheartening experience, but you don’t have to let it affect you.
But before you can un-ghost your customers you have to know WHY your customers are ghosting you in the first place, so let’s dig in.
The reasons customers will ghost you are many and varied, and they include the customer being:
Being ghosted by a potential client is part of running a business
Just like anything in your business, being ghosted is a learning experience.
People will ghost you and it won’t be the last time. But it can be the last time you take it personally.