Description

In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Katie Nagji, the founder of Swann Closet Design. Katie shares her journey from working in a larger closet company in New York City to starting her own business in Austin, Texas. She discusses the challenges and rewards of building a new client base, the evolving trends in closet design, and her creative process in delivering high-end, customized storage solutions. The conversation highlights the importance of referrals, the luxury market's demands, and the personal touch she brings to each project.

Key Takeaways

• Katie Nagji successfully transitioned from a corporate position in New York to establishing her own business in Austin, Texas
• Her business thrives primarily through referrals and focuses on high-end, custom millwork for various storage spaces
• Current trends in closet design are shifting towards more luxurious and colorful options
• Her creative process involves extensive client interaction and mood board development
• She has developed effective strategies for managing client relationships and budget discussions while maintaining high-quality standards.

Chapters

00:00 The Origin of Swann Closet Design

03:07 Transitioning to a New Market

06:08 Trends in Closet Design

09:04 Building a Client Base

12:07 The Creative Process

14:56 Navigating Client Relationships

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Connect with Katie at:

https://www.swannclosetdesign.com/

https://www.instagram.com/austinclosetdesign/