In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Todd Walker, the director of marketing at NWH, who has been with the company for 38 years.
They discuss the evolution of the wood industry, particularly the commercialization of alder, changes in marketing strategies over the decades, and the importance of storytelling in connecting with consumers.
Todd shares insights on the challenges facing the wood industry, the value of quality products, and the role of women in the industry. The conversation emphasizes the need for education and communication to shift consumer perceptions and promote sustainable practices in the wood business.
Top 5 Takeaways:
Chapters
00:00 Introduction to Todd Walker and NWH
03:04 The Evolution of Alder and NWH's Role
06:00 Marketing Changes Over 38 Years
08:59 The Importance of Storytelling in Wood Marketing
11:56 The Shift in Consumer Perception of Wood
14:52 Challenges Facing the Wood Industry
18:04 The Value of Quality in Wood Products
21:02 The Role of Women in the Wood Industry
23:52 Connecting with the Next Generation of Consumers
26:38 Todd's Accomplishments and Leadership Philosophy
29:38 Conclusion and How to Connect with NWH
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
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