Will Phillips: Sandtown Furniture Co.
“My background, I sort of learned everything that I know, through a career at Under Armor. So, I spent a long time working there. And I started Sand Town in 2010. I continued to work at Under Armor. It was my side hustle for eight years until I made that leap that you often talk about and talk to your clients about.
So anyway, I found a partner. I found a wood shop. We designed a collection. We started taking it to the farmer's market, the big farmer's market in Baltimore. And we left it really rustic. We wanted it to be this story of Baltimore, and we wanted you to be able to look at the piece and understand that this was salvage material.”
- Will Phillips
Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Will Phillips from Sandtown Furniture Company.
Will acquired all of his knowledge while working with Under Armour. He stayed there for a while until starting Sand Town in 2010. Before making the leap we frequently discuss with our clients, he worked at Under Armour for eight years as a side gig.
He discovered a wood shop and a partner. They designed a collection. They began bringing it to Baltimore's large farmer's market while yet keeping it in its natural state. They wanted it to tell the tale of Baltimore and to be apparent to the customers that it was salvaged material when they looked at it.
In this episode, Will discusses his customer demographic, how selling at Baltimore's market became a thing and the huge AHA moment that led him to resign from Under Armour and concentrate on his company.
Listen now and get the whole story!
