The Universal Adaptive Crisis Communication (UACC) Framework is designed to manage complex, overlapping crises.
It focuses on five key areas: engaging all stakeholders, recognizing interconnected crises, balancing proactive and reactive communication, ensuring cultural sensitivity, and using emotional intelligence.
It’s applied through a four-phase process—preparation, training, crisis response, and post-crisis evaluation.
It’s flexible enough to handle everything from natural disasters to corporate crises.
