Before “visual merchandising” existed as a discipline, Lilly Reich was already defining its rules. From Berlin’s Wertheim department store to the Velvet and Silk Café, she transformed fabrics, light and proportion into tools of architecture. This episode explores how her methodical approach to order shaped the modern language of retail and exhibition design.
Today, we see her influence everywhere - in the clarity of Apple Stores, the spatial rhythm of COS, the functional calm of MUJI, and the curated vitrines of luxury fashion houses. Reich didn’t just design displays; she built the foundations of how the world presents itself.
A quiet pioneer with a lasting legacy - one that still structures the spaces we move through every day.
