Raymond Loewy reshaped the modern retail world long before brands understood what coherence could achieve. From Coca-Cola machines to Sears catalogues, from locomotives to Lucky Strike packs, he built the radical idea that every product, package and environment must belong to the same visual world. This episode traces how Loewy transformed commercial design into a unified system and how his principles still structure today’s fashion chains, supermarkets, dealerships and global retail equipment. A story of discipline, clarity and the designer who taught the world that a brand it is a world in itself.
