"Packaging is more than just a box," a phrase that becomes increasingly true the deeper you get into product development. In this episode of China Manufacturing Decoded, Adrian hosts Kate Oliynykova, Sofeast’s Head of Supply Chain Management, to dive into the often-overlooked yet critical world of packaging. From early-stage design to common pitfalls and emerging trends, this episode is your essential guide to treating packaging not as an afterthought, but as a strategic pillar of your product's success.
00:39 – Why Packaging Shouldn’t Be an Afterthought
02:41 – Types of Packaging: Primary, Secondary, and Tertiary
04:26 – The Four Phases of Packaging Development
07:02 – Retail vs. E-Commerce Packaging: Key Differences
10:03 – Why Unboxing Experience Matters
12:21 – Common Pitfalls That Delay Launches
14:56 – Key Packaging Milestones in Product Development
17:12 – Packaging Timeline: How Long It Really Takes
20:26 – Packaging Trends: Sustainability and Innovation
24:02 – When Sustainable Packaging Doesn’t Work
25:57 – Eco-Friendly Ink, QR Codes & AR Packaging Features
26:57 – Common Mistakes to Avoid
28:58 – The Importance of Reliability Testing
29:58 – Final Thoughts: Packaging as Strategy
Get in touch with us
