Description

I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble.

It didn't become a bestseller.

My book:
https://amzn.eu/d/09IOKbLt

Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell.

In this episode I cover:

• Why the cover, title, and back description do more selling than you think
• The cold audience problem most authors never consider
• Why organic social will not save a low-ticket product launch
• When to sell a book and when to give it away free
• The one strategy that makes a short book work harder than a full one

If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.