I’ve always said that increased competition is basically a tax you pay for not being unique enough. If you feel like you’re constantly shouting into a void or defending your prices to people who don't "get" your value, it’s time to stop playing the mass-market game.
In this episode, I’m sharing my framework for building a Micro-Monopoly. This isn’t about being the next Amazon; it’s about becoming a "Category of One" in your own corner of the market. I’m breaking down why the "bigger is better" mindset is a trap that kills margins, and how shrinking your target audience can actually be the fastest way to grow your revenue.
What I’m diving into today:
My "Big Fish, Small Pond" Strategy: Why I’d rather own a market of 2,000 people than get lost in a market of 2 million.
The Competition Tax: How to stop paying it by embracing your "uncopyable" uniqueness.
The Ultra-Human Moat: My take on why being high-touch and specialized is your best defence against the AI revolution.
The Rolex Lesson: Why I use pricing as a filter to attract the right clients and protect my time.
If you’re a coach, consultant, or small business owner tired of being treated like a commodity, this episode is your roadmap to standing alone and charging what you're worth.
