Description

What happens when you realize the career you're in isn't your future? For Alyson Griffin, that moment launched a three-decade journey from Silicon Valley PR agencies to becoming the marketing force behind State Farm's Emmy-nominated Super Bowl campaign and Intel's Cannes Lions-winning drone light show. In this revealing conversation with Paul Estes, Alyson shares how she navigated a dramatic career pivot, brought humanity to one of America's most iconic insurance brands, and is now leading her team through the AI revolution.

From experimenting with AI-generated creative attempts that hilariously failed to building Jake from State Farm into a cultural phenomenon, Alyson offers a masterclass in balancing innovation with authenticity. She opens up about surviving breast cancer in the midst of her executive-level career, and how State Farm's risk-averse culture is learning to embrace cutting-edge technology. Whether you're considering a career transition or leading teams through technological change, this episode delivers actionable wisdom wrapped in honest storytelling.

You'll Learn:

• How to recognize when it's time for a dramatic career pivot (and how to find the courage to make it happen)
• The critical difference between using AI as a tool versus expecting it to do all the thinking for you
• How practicing AI prompting on low-stakes personal projects (like vacation planning) builds skills for high-stakes work applications
• Why bringing your whole self to work—including health struggles and vulnerabilities—can strengthen rather than weaken your leadership
• How Jake from State Farm became an insurance mascot that people treat like a real celebrity
• The reason humanities and critical thinking skills matter more than ever in an AI-driven world

Subscribe to the Expert Intelligence podcast today so you don't miss future conversations with leaders at the forefront of marketing, technology, and business transformation.

Producer: David Grabowski
Theme Music: Aleksey Chistilin