In this episode of FOBtv, I speak with SugarCRM CEO, David Roberts, to explore a profound shift already underway in business: the transformation of CRM systems from passive record-keepers into intelligent, decision-guiding partners. What happens when your CRM doesn’t just store what customers did and say—but actively shapes what you should do next? This conversation takes you inside that future, where AI collapses time between signal and action, where sales strategies evolve in real time, and where human judgment must work alongside machine intelligence.
Q&A
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About the Reimagining the Future Series | The Future of Business
The Reimagining the Future Series, produced by the Future of Business team, helps our clients and partners see the combinatorial effects of science, technology, digital forces, and societal factors that are rapidly shaping our emerging future. The series provides inspiration, strategic ideas, actionable thought leadership, and guidance to better understand the transformational journey and its implications to help business leaders reimagine and position their organizations for the future.
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