In this episode of the InNOLEvation® Mindset Podcast, hosted by Mark McNees, we sit down with Tracey Priest, founder and CEO of SMP and host of Road to Retail. Tracey shares his journey from corporate America to entrepreneurship, focusing on helping emerging brands get their products on retail shelves. He offers insights into the challenges and intricacies of the consumer packaged goods industry, including the role of sales consultants, the importance of online traction, and navigating relationships with retailers. Tracey also discusses the impact of AI on podcasting and shares valuable advice for aspiring entrepreneurs. Tune in to learn more about Tracey’s passion for supporting small brands and how her podcast serves as a resource for the industry.
00:00 Introduction to the Podcast
00:17 Guest Introduction: Tracey Priest
01:00 Tracy's Background and Upbringing
02:20 Journey to Entrepreneurship
04:08 Consulting Business and Services
06:48 Challenges and Strategies in Retail
16:24 Scaling and Marketing for Emerging Brands
19:18 Understanding Retailer Payment Terms
20:06 Navigating Retailer Costs and Margins
21:12 Insights on BOGOs and Brand Costs
22:58 Introduction to the 'Road to Retail' Podcast
27:28 Challenges and Mindset in Entrepreneurship
30:06 Embracing AI in Podcasting
34:04 Advice for Aspiring Entrepreneurs
36:37 Conclusion and Final Thoughts
