In this episode of the InNOLEvation® Mindset podcast, powered by the Jim Moran College of Entrepreneurship, Host Mark McNees is joined by Gregory Cohen, founder and CEO of Lofty Pursuits and a graduate of the Jim Moran Institute’s Small Business Executive program. They discuss Greg's entrepreneurial journey, his early influences, and the evolution of his multifaceted business, which includes candy-making, ice cream production, and breakfast services. From growing up in Brooklyn with a knack for small businesses to establishing a nationally recognized brand, Greg shares valuable insights on learning from past pandemics, adapting to market changes, and creating a unique customer experience. Tune in to hear Greg's innovative approach to entrepreneurship, his amusing anecdotes, and the unconventional marketing strategies that have kept Lofty Pursuits thriving for over 30 years.
00:00 Introduction and Guest Introduction
01:14 Gregory Cohen's Early Entrepreneurial Journey
03:15 High School Memories and Influences
07:39 College Years and Early Business Ventures
09:39 The Birth of Lofty Pursuits
12:08 Navigating Business Changes and Challenges
26:16 The Impact of COVID-19 on Business
29:43 Creative Marketing Strategies
30:15 Understanding the Evoke Set
31:02 Customer Retention Tactics
31:50 Business Philosophy and Customer Ownership
34:09 Navigating Local Business Challenges
35:27 Brand Identity and Flexibility
37:24 Innovative Store Features
40:54 National and Social Media Marketing
52:38 Future Plans and Challenges
56:59 Reflecting on Success and Advice
