In our latest episode of WholeStory, James Bielby, CEO of FWD, is joined by Coca-Cola Europacific Partners (CCEP) to explore how a Christmas campaign in wholesale depots is helping support FareShare and communities across the UK.
This episode highlights the power of collaboration between wholesalers, suppliers and charities, from unlocking surplus at scale to building resilient, purpose-led supply chains. CCEP also shares wider insights into its charity partnerships and why working with FareShare for a second year in wholesale continues to deliver real impact.
The discussion then turns to the World Cup, looking ahead to how major moments like this create opportunities for wholesalers — from planning and promotions to supporting customers at pace.
A timely conversation that shows sustainability is about more than carbon — it’s about people, partnerships and making a difference where it matters most.
