In this episode of the GCUC Podcast, Amanda Neanor, founder of NEANOR Projects, brings a behind-the-scenes perspective from the worlds of private membership clubs, luxury hospitality, and coworking. With leadership experience at Soho House, NeueHouse, and Platinum Clubs of the World, Amanda has spent her career designing and operating spaces where community, culture, and commercial success actually align.
Amanda joins host Liz Elam, founder of GCUC, for a candid conversation about the invisible details that separate “nice space” from truly magnetic experience. Together, they unpack what most operators miss, from service culture and onboarding to brand identity, surprise-and-delight moments, and why community is built through intention, not amenities.
They dive into:
Why hospitality thinking is essential to the future of coworking
The first signals that tell you whether a space will be special or forgettable
What coworking operators should steal from private clubs and luxury hotels
How to balance aesthetics, operations, and revenue without compromising experience
The role of rules, rituals, and human connection in building lasting communities
If you’re creating, operating, or rethinking coworking spaces, private clubs, or experience-led environments, this episode is packed with sharp insight, real-world examples, and ideas you can apply immediately.
Bonus: Amanda will also be joining us live at GCUC New York, making this episode the perfect primer before meeting her in person.
Connect with Amanda:
https://www.linkedin.com/in/amanda-neanor-980a20109/
Learn more about NEANOR Projects:
https://www.neanorprojects.com/
Connect with Liz Elam:
https://www.linkedin.com/in/lizelam
Learn more about GCUC & get your tickets for GCUC North America:
https://na.gcuc.co/
Watch the GCUC Podcast on YouTube:
https://www.youtube.com/@GCUCPodcast/videos
