Description

In the fourth episode of “Let’s Talk Sierra Vista,” we speak with Marketing and Communications Manager Judy Hector. Join us as we dive into what makes a Sierra Vista a great place to live and visit.  Judy shares what goes on behind the scenes to put Sierra Vista’s name on the map, what makes our community attractive to outside visitors, and how the city works as a team to foster tourism and economic development. We’ll also learn how COVID-19 impacts these efforts by presenting new challenges and opportunities. Small businesses also face many challenges in these uncertain times, and this episode wraps up with a reminder to support these businesses that give Sierra Vista its charm and character.  

Timestamps:  

• Putting Sierra Vista on the map (2:56) 
• Why is Sierra Vista a special destination for birders? (6:46) 
• What makes Sierra Vista a desirable tourism destination? (9:05) 
• How the city works as a team across departments to foster economic development and tourism. (11:18) 
• Challenges and opportunities posed by COVID-19. (16:24) 
• How do you measure success from the city’s tourism marketing efforts? (24:13) 
• Buy Sierra Vista to support our small business (30:08) 

Local citizens are encouraged to join the conversation by asking questions, offering comments, and suggesting future topics. To share your thoughts, email Pod@SierraVistaAZ.gov.