Description

In this episode of The Marketing Front Lines, we speak with Sarah Basiri, Chief Revenue Officer at Biome Makers, a global agtech leader that sequences soil microbiome DNA to deliver agronomic insights. Sarah's journey from traditional publishing to cutting-edge B2B marketing provides a unique perspective on audience-first demand generation. At Biome Makers, she's mastered the art of breaking into global enterprise accounts through surgical precision targeting and creative campaign execution that eliminates traditional sales friction.

Topics Discussed:

• Executing hyper-targeted LinkedIn ABM campaigns using company logos for maximum attention
• Building closed-door webinar strategies that bypass traditional sales outreach
• Leveraging HubSpot's full ecosystem for complete buyer journey intelligence
• A/B testing methodology for discovering what truly resonates with enterprise buyers
• Managing global enterprise relationships where regional teams operate in silos
• Building sustainable email marketing strategies that treat contacts "like gold"
• Scaling lean marketing teams through automation and strategic tool selection

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Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

www.GlobalTalent.co

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